Sephora: When Cardboard Becomes an Experience
The Sephora After Christmas Calendar 2025 wins the prestigious “Carton of the Year” award.
Its double-flap structure transforms opening the calendar into a true experience. The various suspended compartments unfold gradually to create a “pop-up” effect of discovery and give the packaging a second life as a decorative object. This three-dimensional design was developed entirely by the teams at Autajon Packaging Belgium, who drew on their expertise in structural design and technical know-how to bring a complex and fully functional structure to life. This project illustrates our ability to combine structural design, creativity, and industrial precision to create packaging that does more than simply contain a product—it enhances the customer experience and reinforces the brand image.
Duvel: Premium Down to the Last Detail
The Duvel Barrel-Aged Beer – Mexican Edition, meanwhile, won a Platinum Award in the Beverages category.
For this limited edition, every detail contributes to reinforcing the product’s premium image: a compact cardboard structure, embossing, soft-touch varnish, and contrasting glossy varnish. The packaging is designed to convey the rarity and exceptional character of this vintage.
Two Projects, One Expertise
These two awards showcase the diversity of our expertise in cardboard packaging: structural design, finishing, creativity, and industrial know-how. From experiential packaging to high-end gift sets, the Autajon Group partners with brands to create packaging that attracts, surprises, and showcases their products.
Two awards. Two worlds. One shared goal: to create packaging that makes difference.
