Innovation spotlighted in *Tendances & Emballages
Tendances & Emballages magazine dedicated an article to Autajon. The September 2017 issue revisited the innovation presented at Pack & Gift, where personalization was a central theme of the trade show. Autajon’s new creation, Unique Label & Box, quickly caught professionals’ attention.
The publication highlights the relevance of the concept. In other words, Autajon is effectively meeting a growing market demand. Autajon Group thus confirms its expertise in premium, distinctive projects.
Unique Label & Box: personalizing the box through the label
In this case, the innovation is based on a simple yet ingenious principle. A unique label is applied to a box, and this combination makes every box truly one of a kind. Thanks to this approach, the packaging becomes a personalized object, with each piece standing out visually.
This solution also reinforces the impact on the consumer. In other words, the brand gains in character. The box becomes a powerful creative medium, and this technology can be easily adapted to many different product worlds.
A collaboration between two complementary sites
The innovation is the result of joint work between Autajon Packaging Haubtmann and Autajon Labels Rouen. The complementarity between packaging and labels creates an obvious synergy. Thanks to this collaboration, the Group develops a coherent solution, with technical execution guaranteeing a perfectly controlled result.
This cooperation also illustrates the strength of the Autajon network. The different areas of expertise combine to create distinctive solutions. In short, the innovation reflects a truly collective dynamic.
Recognition confirmed by the trade press
Finally, the article explicitly mentions Autajon’s new creation and its concept. “Unique Label & Box” is presented as a solution that makes every pack unique. In this way, the press acknowledges Autajon Group’s creativity.
Once again, Autajon demonstrates its ability to innovate. Thanks to its know-how, personalization becomes a true value lever for brands.
