“VINITECH - SIFEL trade show: labels, an asset to make wine stand out” - Sud Ouest
January 16, 2023
“VINITECH - SIFEL trade show: labels, an asset to make wine stand out”
The regional French newspaper Sud Ouest features the Autajon Group in its November 2022 issue «Sud-Ouest Dimanche» in the article «At the Vinitech-Sifel, the challenges faced by the wine industry».
The Vinitech trade show is a biennial event for wine professionals selling all the necessary product and equipment for the vineyards. Among them, label printers play a key role like Autajon Étiquettes Atlantique.
“The label is the wine’s identity card. Everyone has an interest in taking care of it.”
The article highlights the importance of wine labels and introduces the Autajon Group as the printer that encourages producers to make a difference from others winemakers. A differentiation that goes through the attractiveness of the label: new shapes, different colors, various textures and interactive label processes. Among these, scratch labels, 3D effects, double-sided printing allowing to read, but also labels from the same series made unique thanks to variable printing.
Eco-design, a crucial subject for more and more producers, is also broached, it mainly concerns the change of paper, type of glue and recycling of the products used. This theme is highlighted by Eric Neubauer for a more eco-friendly label production.