Autajon Labels Belgium won the Empack Innovation Award thanks to the public vote
December 14, 2021
Autajon Labels Belgium has received the Innovation Award by Empack for its NFC label!
During the Empack Belgium trade show, Autajon Labels Belgium teams competed for the Innovation Award 2021. The submission of a smart “NFC” label enabled us to win the Public Prize thanks to the visitors' votes.
This latest innovation designed by the Autajon Group allows brands to get in direct touch with their customers. This is not just another label; the NFC technology offers an innovative way to target both new markets and a new generation of customers.
In an era of ultra-customization, this label created by Autajon Labels Belgium's teams provides valuable tools. Features that will soon become a necessity for all companies that are seeking to expand their brand image and reputation.
The "NFC" technology, "Near Field Communication" allows sharing information to a smartphone within a 10 centimeters distance. For example, by using a smartphone close to an NFC label, a consumer can visit a website, an app, a contact form etc.