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"3 trade show innovations: mischievous label, collective cuvée and iridescent bottle" - Vitisphere

June 22, 2022

Wine & SpiritsPressÉtiquettes

The "Obsédé du Cru" label developed by our Autajon Étiquettes Méditerranée teams charm the "Dégustez en V.O. !" exhibition.

On the occasion of "Dégustez en V.O." held in Montpellier on May the 2nd & 3rd, 2022, the specialized website Vitisphere mentions Autajon in an article dedicated to the outstanding innovations of the trade show.

Indeed "Dégustez en V.O" (Taste Wine of Occitania) is a real professional event that brings together the Occitan winemakers and professionals. With more than 200 exhibitors, Occitania's wines and various wine-related innovations were showcased.

Vitisphere, a website specialized in the wine industry, dedicated an article about three innovations found in the exhibition. The "Obsédé du Cru" label of Mas D'arcaÿ created by our teams from Autajon Étiquettes Méditerranée has generated huge interest with a "mischievous look”:

Inspired by children's adhesive games, this label chose an "elegant, not scabrous and non-gender specific design so that everyone can recognize themselves in it" underlines the winemaker, Cecile Lacauste. She adds that this peel-off label is intentionally discreet (the label is not topped with a "pull here" sign, it is subtle, and needs to be noticed to be pulled)."

This label opens and closes several times, discreetly hiding under its hollowed flap a completely different, more suggestive, landscape. This kind of label development makes the Mas D'arcaÿ wine unique!

Read here the full article by Vitisphere (french content).

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