01 December 2025

Autajon unveils the “Aventure” whisky label by Jean Dujardin

L’étiquette de la bouteille de whisky rye Aventure, présentée entre des tonneaux, a été réalisée par Autajon Étiquettes Atlantique

Autajon shines a spotlight on Jean Dujardin’s “Aventure” whisky with a premium label designed to elevate an exceptional French spirit.

In doing so, the teams have harnessed exacting technical expertise to create a textured, bold and deeply sensorial finish.

Printing techniques for a bold and authentic design

For this organic, premium whisky, Autajon brings outstanding technical mastery to the forefront.

Two papers are layered to create volume and reinforce the visual structure. An embossed curve adds depth to the graphic identity. A debossing effect refines the tactile sensations with precision. A PET insert ensures a solid, elegant hold. A typewriter-style effect underlines the artisanal character of the product.

These techniques convey the authenticity of the project. They reinforce the impression of a whisky crafted with high standards and creativity. Every detail expresses a strong intent and a confident premium vision.

This approach reflects Autajon’s philosophy.

We transform graphic design into a full emotional experience, combining textures, materials and aesthetics to tell the product’s story.

In doing so, we demonstrate our ability to create sensory, memorable labels.

An exceptional French whisky, between innovation and authenticity

Jean Dujardin explores a new universe with an organic whisky born in Bordeaux. This collaboration with Bordeaux Distilling Company marks an ambitious creative venture.

The spirit is crafted from a base of French rye, a rare and distinctive choice. This grain shapes a powerful yet balanced aromatic profile and reveals a precise, deeply authentic French style.

“Aventure” whisky embodies a strong vision. The product aims to showcase French expertise to discerning whisky lovers. It proudly reflects its terroir and asserts a singular identity, while also seeking to highlight Bordeaux on the premium spirits scene.

A refined, elegant design, perfectly brought to life

The design created by Sowine embraces a pared-back approach. The visual identity focuses on restraint, strength and precision. Autajon then interprets this vision with remarkable technical finesse.

We honour the creative intent while enhancing visual depth. The label expresses the balance between quiet strength and sophistication, perfectly conveying the whisky’s high-end positioning.

Autajon, a trusted partner for brands and creators of taste.

Autajon supports brands with recognised expertise in premium labels. Our teams combine innovation, industrial performance and an eye for detail. We bring creative ideas to life with high standards and precision, designing unique labels that enhance exceptional products.
With Jean Dujardin’s “Aventure” whisky, Autajon showcases this ability to elevate a graphic universe. By transforming design into a vector of emotion and meaning, we deliver a visual and tactile experience that leaves a lasting impression.