Autajon Packaging Durero stands out with the Pro-Fiber box for L’Oréal.
This recognition at the 2015 IPA Awards highlights Autajon Group’s expertise in creating high-end cosmetic packaging.
Every detail has been carefully considered to showcase the product, strengthen the brand’s visual identity, and appeal to consumers.
A premium box designed to elevate the range
L’Oréal was looking for a box capable of expressing the technical nature of the Pro-Fiber range.
Autajon Packaging Durero responded with a precise, experience-focused development.
The Pro-Fiber packaging features a rigid structure that guarantees stability and a clean presentation. This construction also improves handling and reinforces the premium perception.
The minimalist design enhances the range’s visual codes and makes information easier to read.
The teams fine-tune every fold and every assembly step to ensure a smooth opening. This fluidity supports the user’s gesture and enhances the experience from the very first contact.
Perfectly controlled printing techniques for a premium finish
Holographic paper requires extreme precision during press setup. Its relief highlights the Pro-Fiber logo and reinforces its impact. This precision guarantees a constant, perfectly controlled brilliance.
Spot varnish calls for meticulous application to maintain gloss and sharpness. Each pass enhances the texture and enriches the tactile feel.
The combination of these processes creates an immediately recognisable premium finish. The Pro-Fiber packaging thus becomes a powerful brand vehicle for L’Oréal.
An award that highlights Autajon Group
The IPA Award received in Madrid recognises the site’s expertise in cosmetics. This distinction confirms Autajon Group’s position as a benchmark in the sector and showcases the site’s ability to meet highly demanding technical requirements.
The Pro-Fiber project demonstrates the importance of detail in packaging design. It illustrates the strength of know-how that combines innovation, precision, and creativity.
