19 February 2020
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Partnership
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Étiquettes
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Wines and spirits

Independent winegrowers: label know‑how by Autajon

studio de création du groupe autajon

The quarterly magazine of the Vignerons Indépendants shines a spotlight on Autajon Group’s Labels division, driven by local proximity, industrial expertise, and graphic innovation dedicated to wine labels made in France.

Wine labels crafted in harmony with each terroir

Autajon Group has established itself as a key player in French wine labelling and is a strong advocate of “Made in France.” It has been supporting independent winegrowers for many years.

These partnerships are built on trust and rely on strong local proximity.

With seven production sites located in Provence, Champagne, Bordeaux, the Loire, and Burgundy, Autajon Group stays as close as possible to the main winegrowing regions.

As a result, winegrowers benefit from great responsiveness. By working directly with local teams, they can secure their production lead times.

Full control of the product, from creation to printing

Each Autajon Group site covers the entire production chain.

– Graphic design starts the process.
– Label manufacturing brings it to a close.

This guarantees total consistency between the concept and the final result.

Winegrowers work with a regional contact who is an expert in the local terroir, while also benefiting from centralized support. The research and development unit, based in Montélimar, plays a key role. It brings together engineers specialized in paper, mechanics, and printing.

For more than ten years, digital printing has been transforming practices:

– It offers greater flexibility.
– It makes short runs easier.
– It enhances customization.

As a result, every wine label made in France gains in visual precision. The finish is more refined and the impact on shelf is even stronger.

An industrial and symbolic commitment to Made in France

Autajon Group prioritizes French suppliers.

– It rigorously selects its raw materials.
– It chooses French-made equipment.
– It adheres to the strictest certifications.

Wine labels made in France are therefore backed by a strong commitment. This commitment goes beyond a marketing argument and embodies a true industrial conviction.

With 4,600 employees, Autajon Group relies on solid expertise.

This diversity fuels innovation and strengthens the demand for quality.

An export project with refined design

Autajon Étiquettes Méditerranée has created a set of three labels for export, developed for Domaine O&H Bour following a full marketing audit.

The graphic choices are aligned with a clear strategy:

– The design stands out for its elegance.
– It ensures consistency across the different cuvées.

As a result, the label enhances the product from the very first glance and strengthens the estate’s image on its markets.