Autajon Labels Belgium wins the Empack Innovation Award thanks to its NFC label, a strategic innovation for engaging directly with consumers.
Strong public recognition at the Empack trade show
The Empack Belgium 2021 trade show provided the ideal setting to showcase the NFC innovation. The teams presented a smart label designed to meet new digital uses. Shortlisting for the Innovation Award confirmed the relevance of the project and highlighted the growing interest in connected solutions.
This new technology is very easy to use. By simply holding their smartphone near the label, consumers gain instant access to digital content. Through this demonstration, the label becomes a compelling interactive tool. The clarity of the use case encourages natural adoption.
NFC labels: a strategic lever for brands
In this case, the NFC label goes far beyond a purely decorative role. It acts as a direct gateway between the brand and the consumer. For example, a simple gesture redirects users to a website or an app, creating a smooth and intuitive experience. The teams at Autajon Labels Belgium integrate the chip without compromising the label’s visual appeal. The technology can be adapted to multiple sectors, such as spirits or cosmetics.
Thanks to this innovation, brands gain access to powerful tools. They can track interactions, personalise content and strengthen customer loyalty. The NFC label also opens up new business opportunities. In other words, it turns every product into a digital touchpoint.
From design to market impact
Because this innovation is based on meticulous development work, the teams follow several key steps. They first select an NFC chip that is compatible with the specific printing constraints. Next, precise positioning of the chip ensures optimal reading performance. Thanks to rigorous calibration, the label remains thin, flexible and visually appealing.
An innovation aligned with the era of ultra-personalisation
Ultimately, the NFC label is part of a major trend. Consumers now expect dynamic experiences. In response, Autajon Labels Belgium offers a tool capable of enriching every product.
With this innovation, Autajon is paving the way for a new generation of smart labels.
