Autajon Labels Belgium’s Vertigo labels received the Empack Innovation Award 2022, following a public vote held during the trade show.
This second consecutive win confirms the expertise of the Wommelgem site, renowned for creating premium labels that combine design, technology and sustainability.
Premium labels designed with innovative technical finishes
The Vertigo labels immediately catch the eye thanks to their Touch & Feel technology. This finish creates a refined texture that appeals to visitors.
The combination of a bright gold effect with a matte finish enhances the product’s high-end perception. This visual contrast highlights the quality of the digital printing. The central design takes a minimalist approach, with the word “VERTIGO” appearing in a graphic movement inspired by a ribbon effect.
This aesthetic construction makes a strong impression on the audience. The tamper-evident label, embellished with gold accents, combines security and elegance. It enriches the product’s visual story while reinforcing its premium positioning.
A narrative design inspired by Belgian cultural heritage
The key innovation lies in a transparent effect revealing the steps of Mechelen Cathedral. This graphic detail appears beneath the adhesive on the back label.
This visual choice creates a strong connection between the product and its place of origin. It evokes a powerful, instantly recognisable cultural heritage. Thanks to digital printing, each bottle is assigned a unique number out of the 120 units produced. This level of personalisation reinforces the project’s artisanal and exclusive character.
The combination of storytelling techniques and sophisticated finishes gives the Vertigo labels a distinctive identity, deeply rooted in local history.
