Autajon Étiquettes Marsens supported Timea Bacsinszky in creating her own signature cuvée.
This collaboration brings together sport and winegrowing, while giving the project a strong local and community-focused dimension.
A collaboration between sport and winegrowing.
Timea Bacsinszky developed her cuvée in partnership with winemaker Jean‑René Gaillard and Autajon Étiquettes Marsens.
Born in Lavaux, she wanted to connect her sporting universe with the world of wine. She selected two emblematic wines: a Charmont 2021 and a 2018 red blend.
The project also has a charitable dimension: 20% of sales will support Junior de Vaud Tennis and Tennis Club Stade‑Lausanne. Timea explains: “It’s great to build a bridge between tennis and winegrowing.”
The project therefore combines personal passion, local roots and social engagement.
Local labels for a purpose-driven cuvée.
Located just fifteen minutes from the vineyard, Autajon Étiquettes Marsens designed and produced the labels. This proximity reinforces the project’s local and authentic character.
The design was created by Anouk Danthe, Creative Manager at the Swiss site.
A design inspired by Timea’s career.
The visual incorporates key elements from her career: a dedication, a smiley and a grape bunch formed by tennis balls. A pearlescent, coloured paper brings out the details and enhances the product’s elegance. The ochre shade evokes clay courts, the player’s emblematic surface.
Once approved, the design was developed and printed by Autajon Étiquettes Marsens.
Each bottle thus becomes unique, combining visual identity, local creativity and Swiss technical expertise.
