A creative carton revealing an ingenious mechanism
Autajon Packaging Thoro has designed a premium Thoro pack that combines design, precision and emotion. From the very first sketches, the teams set out to create a carton that tells a story. This intention guides every stage of development, from the structure through to the finishes.
The Luxe Pack Promotional folding carton opens like a corolla. This fluid movement transforms the experience and evokes a blooming flower. Thanks to a complex, glue‑free folding system, the pack gains in technicality, sustainability and elegance.
This mechanism calls for highly specialised know‑how. Engineers and mock‑up designers tested several prototypes to achieve a smooth, consistent opening. Step by step, the carton reveals a perfect balance between creativity and performance.
The visual design is inspired by spring and the floral hues associated with Valentine’s Day. These choices enhance the emotional impact of the pack, while the structure elevates each colour.
Sensory finishes combining light, foiling and touch
To enhance the premium dimension, the teams selected several embellishment techniques, with the goal of delivering a complete visual and tactile experience. The soft‑touch coating creates a velvety feel, while the glossy tone‑on‑tone logo adds a subtle contrast.
Classic and holographic foils play with the light, evoking the delicate movement of petals lit by the sun. Thanks to these effects, Autajon Packaging Thoro’s premium pack becomes as much a poetic object as a technical showcase.
These combinations demand extreme precision. Autajon Group’s production teams carefully adjust settings, pressure and temperature to ensure a consistent result. This expertise demonstrates perfect command of embellishment processes.
International recognition that highlights the Group’s innovation
The silver medal awarded at the Print Embellishment Conference in Indianapolis confirms the quality of the work achieved. This recognition places Autajon Packaging Thoro among the key players in luxury packaging and strengthens the Autajon Group’s reputation, while showcasing its capacity to innovate.
Thanks to this success, the Thoro premium pack has become a benchmark for how creativity, technical skill and precision can transform a simple carton into a true sensory experience.
True to its mission of packaging the world with meaning and responsibility, the Autajon Group regards each award as a symbol of the excellence, creativity and commitment of its teams.
